Huib Koeleman internal communications, pleased to meet you!

Huib Koeleman

Internal communications, my passion!

Huib Koeleman, internal communications? In 1992 I thought it was a great idea to write down my ideas on internal communications. What was supposed to become a white paper for a seminar ended up as the book that started my career. ‘Huib Koeleman, internal communications’.  On purpose? Not really. Regrets? Certainly not!! It proves to me life is not only about well thought strategic  choices, but also about taking chances and following your gut feeling. Improving communications in changing organisations is my purpose. It gives me energy!

My roots

I have been an associate at Wit Communications and CEO at Euro RSCG Bikker (PR agency of the Havas group). An agency that learned me to appreciate the combination of consultants and creatives. A great combination of the right and left part of the brain. Before Euro I was 10 years a consultant/associate at Twynstra Gudde Management Consultants, one or the Dutch most important consultancy firms. An organisation that learned me the importance of sharing knowledge. It made me an expert in change management.

Orange Otters

In December 2015, I co-founded Orange Otters with Michael Meyer and Roosmarijn Busch. Our agency specializes in assisting organizations to communicate more effectively, operating at the intersection of communication and organizational consulting. While I no longer hold a leadership role as of January 2024, I remain connected to the agency in the capacity of a senior consultant.

For further details about Orange Otters, please visit

Orange Otters Logo

Curious and Sharing 

Exploring curiosity is a regular part of my routine. While I don’t claim to be an innovator, the notion that designing an infographic website is straightforward sparked my interest, prompting me to give it a shot. I express my thoughts through blogs and columns, and some of my written works have been compiled into books, albeit in Dutch.

Amsterdam LGBTQ Film Festival

There is more to life than work alone. I was chairperson of De Roze Filmdagen | Amsterdam LGBTQ Film Festival between 2014 and 2022. The fstival shows a mix of art house movies and political statements. My favourite film is “Weekend”, by Andrew Haigh. 

roze filmdagen poster

Happy Together

Of course there is a home. I live together with my sweet hubby Gijs (a typical Dutch name) of 38 years. We have created  a wonderful home together. 

gijs en huib spanje

Holidays or travel 

 I’m more a holiday kind of guy. Love to lie on a beach with a good novel. Or visit fascinating cities like Rome, Sydney or Tokyo. I make an exception for the American National Parks. My favourite: Antelope Canyon.

antelope canyon huib koeleman

Music: Madonna to opera 

Concert Madonna Amsterdam, foto Huib Koeleman

Music makes me happy: at home and in clubs. As a little boy i loved ABBA and the last 30 years of my life, Madonna wrote the sound track. I also love theatre. I visit for many years the sometimes experimental productions of The Dutch National Opera and modern dance performances at off Broadway theatres in Amsterdam.  

Opera DNO, foto Huib Koeleman

Relaxing at my roof garden

dakterras Huib Koeleman

Amsterdam is my city. When i want to relax there is no better place than our roof garden. Lying in my hammock.

My ideas written down (in Dutch)

cover boek INTERNE COMMUNICATIE van Huib Koeleman

Huib Koeleman, Internal communications, strategies, methods and roles

NEW! This book descibes all the elements you need to improve your internal communications. It adresses issues like engagement, inclusion and alignment. Used at many Dutch universities.

boek cover interne communicatie bij verandering, Huib Koeleman

Internal communications during change 

Third updated edition. There are different visions on change. The internal communications strategy should match that vision, in stead of following a standard blueprint. 

sm als ic

Social media for internal communications

In this book I describe all the available social media you can use to share knowledge in  organisations. A great way to make New Ways of Working possible..

andere publicaties Huib Koeleman

Other publications I have contributed to

I also contributed to publcations of other Dutch writers, like Dutch professor Betteke van Ruler.