Huib Koeleman internal communications, pleased to meet you!
Internal communications, my passion!
Huib Koeleman, internal communications? In 1992 I thought it was a great idea to write down my ideas on internal communications. What was supposed to become a white paper for a seminar ended up as the book that started my career. ‘Huib Koeleman, internal communications’. On purpose? Not really. Regrets? Certainly not!! It proves to me life is not only about well thought strategic choices, but also about taking chances and following your gut feeling. Improving communications in changing organisations is my purpose. It gives me energy!
My roots
I have been an associate at Wit Communications and CEO at Euro RSCG Bikker (PR agency of the Havas group). An agency that learned me to appreciate the combination of consultants and creatives. A great combination of the right and left part of the brain. Before Euro I was 10 years a consultant/associate at Twynstra Gudde Management Consultants, one or the Dutch most important consultancy firms. An organisation that learned me the importance of sharing knowledge. It made me an expert in change management.
Orange Otters
In December 2015, I co-founded Orange Otters with Michael Meyer and Roosmarijn Busch. Our agency specializes in assisting organizations to communicate more effectively, operating at the intersection of communication and organizational consulting. While I no longer hold a leadership role as of January 2024, I remain connected to the agency in the capacity of a senior consultant.
For further details about Orange Otters, please visit
Curious and Sharing
Exploring curiosity is a regular part of my routine. While I don’t claim to be an innovator, the notion that designing an infographic website is straightforward sparked my interest, prompting me to give it a shot. I express my thoughts through blogs and columns, and some of my written works have been compiled into books, albeit in Dutch.
Amsterdam LGBTQ Film Festival
There is more to life than work alone. I was chairperson of De Roze Filmdagen | Amsterdam LGBTQ Film Festival between 2014 and 2022. The fstival shows a mix of art house movies and political statements. My favourite film is “Weekend”, by Andrew Haigh.
Happy Together
Holidays or travel
Music: Madonna to opera
Music makes me happy: at home and in clubs. As a little boy i loved ABBA and the last 30 years of my life, Madonna wrote the sound track. I also love theatre. I visit for many years the sometimes experimental productions of The Dutch National Opera and modern dance performances at off Broadway theatres in Amsterdam.
Relaxing at my roof garden
Amsterdam is my city. When i want to relax there is no better place than our roof garden. Lying in my hammock.
My ideas written down (in Dutch)
Huib Koeleman, Internal communications, strategies, methods and roles
NEW! This book descibes all the elements you need to improve your internal communications. It adresses issues like engagement, inclusion and alignment. Used at many Dutch universities.
Internal communications during change
Third updated edition. There are different visions on change. The internal communications strategy should match that vision, in stead of following a standard blueprint.
Social media for internal communications
In this book I describe all the available social media you can use to share knowledge in organisations. A great way to make New Ways of Working possible..
Other publications I have contributed to
I also contributed to publcations of other Dutch writers, like Dutch professor Betteke van Ruler.
